The LAWF® Ambassador Outreach Campaign

The goal of the LAWF® Ambassador Outreach campaign is to generate word-of-mouth excitement for LAWF® and to raise funds that will allow us to build “Pavilion Zero.” The Pavilion will act as the headquarters and the event center for LAWF®, providing a dedicated venue for meetings, conferences, presentations, and events throughout the development and implementation of the entire Los Angeles World’s Fair™. Pavilion Zero is LAWF®’s epicenter and we’re thrilled to experience it with you in the near future.

As an Ambassador you are responsible for outreach to your named organization(s) / group(s) /company(s). We empower you to share the vision of the LAWF® along with a specific call to action to contribute to the current Crowdfunding campaign. Each Ambassador organization / group / company that contributes will be highlighted on one of the 88 Days of crowdfunding with the goal to engage and mobilize their constituents to support LAWF®. The call to action is simple: spread the word through social media, ask their constituents to contribute to crowdfunding, and sign up for a corporate partnership, individual member or join a flex team.

Here is how to get started:

• Use your Ambassador Campaign Assets and official LAWF® resources / messaging to reach out to your targets. (Note: Please do not alter or modify the LAWF® logo in anyway. See Dotty for additional questions or needs).
• Identify and communicate with the key decision makers at your Organizations. We recommend those people fall into the following categories within each organization:
  
• Your friendly contact.
• A senior executive or decision maker who can mobilize their stakeholders.
• A PR or Marketing person who will understand the value and opportunity that such a venture has to offer their brand.
• Work with Dotty Kaminsky to be assigned a day and specific directions for announcing your organizations support.You will need to ask them for their brand logo.
• Report feedback to LAWF® so that we may help you through the process.

How to support the Los Angeles World’s Fair™, a call to action:

Spread the word through Social Media – Tweet, Post, Like

This is a viral campaign. One of the main tools and platforms to grow awareness of LAWF® will be the importance of utilizing social media channels. LAWF® has a robust calendar of posts, photos, contests and news updates to keep your social networks and friends engaged. We invite you to repost and share our updates as follows:

• Instagram
• Twitter
• Pinterest
• LinkedIn